In France a new sociological essay has just been published, under the fascinating title of: Histoire du snobisme. The author, Frédéric Rouvillois, analyzes those little crazes that constitute "snobisms" through centuries, among every social class (yes, also poor people could be snob). La Belle Epoque with its dandies is clearly the most famous "snob period", but I've found out other interesting references unexpected. But now I'm wondering: what's a snob, today? Which comportments make us member of a separate cast? Because being rich isn't enough to be a real snob. There's a difference between buying expensive dress, objects and whatever and knowing the little detail, the unknown firm, the hidden restaurant that puts you into the High Cast. I'm definitely a "pro-snobism" and I'm not ashame of that. In these days shadowed by the economic crack, times for exhibition and self-satisfaction are over and taking the Snob Attitude could be the winner choice. The proof? Even Pharrell Williams has started to draw jewelries for LV instead of wearing the macho style stuffs. But, still, what's snob, today? I've though a lots (I'm on holiday, now, you know) about the subject and there you are my very personal list of what I consider snobbish: - Fist of all, "Le 66", a concept store on the Champs-Elysées.
- Kiehl's products.
- "La Crème de la Mer".
- The "Cha Cha Club".
- Drinking champagne in the lounge of designer hotels (the best is the " 'S Bar").
- Being member of the Ritz's Healthy Club.
- Doing Pilates, yoga or whatever you were doing even if it isn't still so trendy (a real snob doesn't care about others' opinion).
- Have a mediocre pc slid into a Hermès bag.
- Smoking.
- Jeans labels like Citizens of Humanity, 7 for all man kind, Current Elliot, etc.
- Proenza Schouler bags. High price and no logo.
Ps. Suggestions and arguments will be very welcome.
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